ABOUT THE BRAND
GROOVES Fashion is a brand that finds creative inspiration in the union between fashion, music and culture. GROOVES Fashion combines style, comfort, and affordability to bring you fashion products that's sure to keep you groovin' in style. With the GROOVES brand we strive to inspire everyone to keep moving forward in life.
" Forward Movements Only."™
MEET THE DESIGNER
Born and raised in Brooklyn, New York in 1976 I was blessed to be born at the very beginnings of the Rap/Hip Hop era and when Reggae music was beginning to spread out to the world. The 90’s dancehall scene is where my love for reggae music and where the idea for Jah Love Entertainment began. After years going in and out of jail I decided to change my life and began my forward movement in life. In 2017 I decided to make Jah Love Entertainment a reality. After 3 years of booking shows, events and parties I decided to persue a dormant passion of designing my own fashion company. From my early beginnings came most of my fashion influences. Bringing those influences to my company, I blend my love for old school music and my love for fashion to bring a fashion line that features custom designs on high quality materials.